Opened in January 2000, City Screen was a major conversion of the landmark Yorkshire Herald press building situated on the riverside within York's city walls. With 3 screens and a superb river side restaurant this cinema beats at the heart of the local community.
https://www.picturehouses.com/cinema/city-screen-picturehouse/information
In addition to a diverse programme of films, ranging from quality blockbusters to independent, classic, foreign-language and art-house, City Screen York includes a core programming strand dedicated to championing documentaries. The cinema also shows live HD broadcasts of productions from world-class arts venues, such as the New York Metropolitan Opera and the Bolshoi Ballet, theatre productions such as the Royal Shakespeare Company Live from Stratford-upon-Avon and National Theatre Live, art exhibitions and filmmaker Q&As.
City Screen York Picturehouse Marketing Manager
24 HOURS PER WEEK
● Management of local social media channels (Facebook, Instagram and Twitter) in line with the Picturehouse tone of voice guide and social media guidelines.
○ Daily posting across platforms
○ Social community engagement
○ Responding to customer enquiries
● Local Outreach to grassroots organisations and nurturing of relationships with, but not limited to
○ Parent groups
○ Students
○ Accessibility groups
○ Under 25s
○ Influencers (film people, food people, local press, neighbouring businesses, etc)
● Creation and distribution of press releases for events, seasons and venue announcements and the nurturing of relationships with local news and media outlets
● Managing POS displays and in-venue marketing for seasons, new releases and campaigns
● Briefing FOH staff on new releases and Membership messaging, compiling ‘cheat sheets’ and weekly internal newsletters and ensuring teams promote on message
● Attending staff meetings - presenting on key films / key marketing briefs
● Executing marketing briefs from distributors via Head Office as required
● Championing the cinemas Membership scheme, alongside the venue General Manager, including
○ Liaising with the cinema team and working closely with the General Manager to grow the scheme by acquiring new members
○ Ensuring existing members get the most out of their membership
● Developing and maintaining relationships with local organisations and establishing Local Partners to enhance your Membership offering
● Ensuring internal and external food and drink marketing is effective and integrated throughout the cinema and its communications
● Helping to generate enquiries for private and corporate hires of all of the cinema’s spaces and increasing their profitability
Required skills
● Excellent communication and writing skills
● Excellent social media skills and understanding of platform nuances
● Excellent customer service skills
● Understanding of digital venue marketing including Google Reviews, TripAdvisor, Facebook, and similar
● Passion for cinema and ability to champion all aspects of programming
● Ability to think creatively and out of the box