Fulham Road Marketing Manager - 16 hours per week
Fulham Road Picturehouse takes us back to the glory days of 1930s period glamour in this stunning listed building. Earle Architects (who did a fantastic job with Bromley Picturehouse) have helped us revive Fulham Road to its former vintage charm.
Formerly a Cineworld venue, Fulham Road has been transformed into the 26th cinema in the Picturehouse family and opened its doors on Sunday 8 December 2019.
Management of local social media channels (Facebook, Instagram and Twitter) in line with the Picturehouse tone of voice guide and social media guidelines.
Daily posting across platforms
Social community engagement
Responding to customer enquiries
Local Outreach to grassroots organisations and nurturing of relationships with, but not limited to
Parent groups
Students
Accessibility groups
Under 25s
Influencers (film people, food people, local press, neighbouring businesses, etc)
Creation and distribution of press releases for events, seasons and venue announcements and the nurturing of relationships with local news and media outlets
Managing POS displays and in-venue marketing for seasons, new releases and campaigns
Briefing FOH staff on new releases and Membership messaging, compiling ‘cheat sheets’ and weekly internal newsletters and ensuring teams promote on message
Attending staff meetings - presenting on key films / key marketing briefs
Executing marketing briefs from distributors via Head Office as required
Championing the cinemas Membership scheme, alongside the venue General Manager, including
Liaising with the cinema team and working closely with the General Manager to grow the scheme by acquiring new members
Ensuring existing members get the most out of their membership
Developing and maintaining relationships with local organisations and establishing Local Partners to enhance your Membership offering
Ensuring internal and external food and drink marketing is effective and integrated throughout the cinema and its communications
Helping to generate enquiries for private and corporate hires of all of the cinema’s spaces and increasing their profitability
Required skills
Excellent communication and writing skills
Excellent social media skills and understanding of platform nuances
Excellent customer service skills
Understanding of digital venue marketing including Google Reviews, TripAdvisor, Facebook, and similar
Passion for cinema and ability to champion all aspects of programming
Ability to think creatively and out of the box