Located just a few minutes walk from Cutty Sark on Greenwich High Road, Greenwich Picturehouse is a five screen cinema, which houses a bustling café and bar with scenic views of historic maritime Greenwich.
Picturehouse Cinemas formed in 1989 and are now a stand-alone division of Cineworld Group PLC. Independent, art-house and foreign-language films have always been central to our profile. Equally, each of our cinemas is programmed in response to its local audience, and most of our venues have mainstream blockbusters and quality crossover titles in the mix. Picturehouse cinemas have bars and, where possible, restaurants which are central to the experience and are important to providing a ‘grown-up’ experience for our audiences. Providing quality food and drink is as important as providing quality films.
Greenwich Picturehouse Marketing Manager
16 hours per week
Management of local social media channels (Facebook, Instagram and Twitter) in line with the Picturehouse tone of voice guide and social media guidelines.
o Daily posting across platforms
o Social community engagement
o Responding to customer enquiries
Local Outreach to grassroots organisations and nurturing of relationships with, but not limited to
o Parent groups
o Students
o Accessibility groups
o Under 25s
o Influencers (film people, food people, local press, neighbouring businesses, etc)
Creation and distribution of press releases for events, seasons and venue announcements and the nurturing of relationships with local news and media outlets
Managing POS displays and in-venue marketing for seasons, new releases and campaigns
Briefing FOH staff on new releases and Membership messaging, compiling ‘cheat sheets’ and weekly internal newsletters and ensuring teams promote on message
Attending staff meetings - presenting on key films / key marketing briefs
Executing marketing briefs from distributors via Head Office as required
Championing the cinemas Membership scheme, alongside the venue General Manager, including
o Liaising with the cinema team and working closely with the General Manager to grow the scheme by acquiring new members
o Ensuring existing members get the most out of their membership
Developing and maintaining relationships with local organisations and establishing Local Partners to enhance your Membership offering
Ensuring internal and external food and drink marketing is effective and integrated throughout the cinema and its communications
Helping to generate enquiries for private and corporate hires of all of the cinema’s spaces and increasing their profitability
Required skills
* Excellent communication and writing skills
* Excellent social media skills and understanding of platform nuances
* Excellent customer service skills
* Understanding of digital venue marketing including Google Reviews, TripAdvisor, Facebook, and similar
* Passion for cinema and ability to champion all aspects of programming
* Ability to think creatively and out of the box