General Manager, West Norwood Picturehouse

Business Area: Picturehouse Cinemas
Job type: Full Time Contract
Salary: From £32,000
Job ref: 037355
Published: about 1 month ago

Picturehouse Cinemas Limited

General Manager, West Norwood Picturehouse



Job Types: Full-time

Salary: From £32,000.00 per year depending on experience.


Read, watch, eat or drink. West Norwood Library & Picturehouse is here for you. A lovingly restored library, 4 screen cinema and cafe-bar. We share this beautiful building with our friends at the library, creating a vibrant and diverse setting, right at the heart of the neighbourhood.


In addition to a diverse programme of films, ranging from quality blockbusters to independent, classic, foreign-language and art-house, West Norwood Picturehouse includes a core programming strand dedicated to championing documentaries. The cinema also shows live HD broadcasts of productions from world-class arts venues, such as the New York Metropolitan Opera and the Bolshoi Ballet, theatre productions such as the Royal Shakespeare Company Live from Stratford-upon-Avon and National Theatre Live, art exhibitions and filmmaker Q&As.


West Norwood Picturehouse is an established venue, the very highest standards of customer service and presentation will need to be maintained at all times.


West Norwood Picturehouse is part of Picturehouse Cinemas who operate 26 cinemas across the UK and are a stand-alone division of Cineworld PLC.



We are looking for an experienced and enthusiastic General Manager who can bring the Picturehouse way of working to this exciting venue.

Please note there is a requirement to work full time hours per week over any of the seven days with regular work at evenings and weekends.



The role is based at West Norwood Library & Picturehouse, 1 - 7 Norwood High Street, London, SE27 9JU.



To apply for this position please complete all application questions and upload a CV and cover letter.




Job Title

General Manager


Direct Report To

Regional Manager


Responsible For

Deputy General Manager


Job Purpose

The key responsibility of the role is to ensure the smooth running of the cinema with a focus on maximising business opportunities and growing the cinema’s Membership base. Responsible for delivering business objectives by creating an environment where your people are trusted, empowered, engaged and coached to deliver the Picturehouse Experience for every customer.

You are responsible for defining, setting and implementing the strategy to grow your business in line with Picturehouse’s vision whilst maintaining its individual identity.


Main Duties

As per Deputy General Manager job description plus:

Lead and engage the whole cinema team deliver the Picturehouse Experience

Engage with the local community to keep yourself aware of local market conditions, the community you serve and your competitors

Develop and nurture internal and external relationships to help you achieve business objectives

Act as the contact point for local authorities and enforcement agencies

Manage the cinema’s marketing; maximising audiences for films and other events by increasing numbers of Members, newsletter subscribers and social media followers


People – You will:

Accountability for the whole employee life cycle of all employees, with particular responsibility for your direct reports

Ensure regular rotation of your management team’s responsibilities in order to drive their development

Develop effective succession plans to maintain the smooth running of the cinema

Use effective communication methods to create an environment where high performance can be developed and maximised

Proactively deliver feedback with the appropriate balance of support and challenge

Promote an environment of trust and shared ownership within the management team


Customer – You will:

Create an atmosphere which allows your team to deliver the Picturehouse Experience

Use all available data to make things better for our customers

Engage with customers by being visible and responding to their needs

Make sure everything is working so that our customers are not disappointed


Operational Excellence – You will:

Ensure relevant checks and balances are in place to ensure delivery of KPI’s

Establish practices which deliver consistent improvement in cleaning and general housekeeping

Overall responsibility for managing the Health & Safety of your cinema and managing business risk

Ensure all business policies and procedures are followed to expected business standards

Liaise with the cinema’s programmer to maximise the profitability of programming and scheduling


Finance – You will:

Continually look for opportunities to implement initiatives to grow your business and grow EBITDA

Effectively manage the cinema P&L in line with fluctuating business

Be aware of, and take action to mitigate, financial risks to your business

Ensure that a commercial approach is taken across all aspects of cinema management

Along with your main duties, you will also be expected to carry out any other duties that are reasonably asked of you.


Person SpecificationsAttributes and Experience


Delivers results through great people management

Experience of running a standalone unit

P&L Management

Proven track record of delivering operational excellence

Proven experience of managing performance at all levels

Customer facing experience, in particular in a cinema / food / drink service environment

IT literate (Microsoft Office suit, industry bespoke software)

Available to work at key business times i.e. evenings and weekends

Flexible on location (able to travel a reasonable distance)

Experience of managing building maintenance

Experience of managing private hires / events

Local marketing experience



Significant knowledge of Audio Visual presentation

DPS licence holder

An interest in and knowledge of film and Picturehouse’s programming strands


Note: This job description reflects the present requirements of the post. As duties and responsibilities change and develop the job description will be reviewed and is therefore subject to amendment.